Google Ads - Transform your clicks into conversions

The fastest method to get your product or service in the market at this point is to go online with Google ads. In this video, we will introduce you to this awesome advertising platform, and the course as a whole.

GA1.mp4: Lesson 1: Introduction to Google Ads

In this video, we will see the process of starting up a Google ads account and go through the entire billing process in a step-by-step format.

GA2.mp4: Lesson 2: Setting up a Google Ads account & billing

In this video, we will understand how the Google ads account structure works and what campaign goals are, how to select them as per your advertising purpose.

GA3.mp4: Lesson 3: Decoding Ad Account’s structure & learning to set up Campaign goals When it comes to Google ads everything comes down to the match types. In this video, we will investigate all of the match types available in Google ads and find a fitting one for our campaigns.

GA4.mp4: Lesson 4: Breaking down Google Ads match types

The mantra for this course is to learn by doing and hence we will set up a Google search ad with recommended settings in a step-by-step format.

GA5.mp4: Lesson 5: Setting up an Ad with Google’s recommended settings If in case you would like to extend the ad functionality you can do so using site link extensions, In this video will learn the best ways to incorporate site link extensions into our ads.

GA6.mp4: Lesson 6: Expanding on Ads functionality with Sitelink extensions In this video, we will set up our first display campaign that will help us get more exposure in the world of digital advertising.

GA7.mp4: Lesson 7: Setting up our 1st display campaign Let’s spice up our advertisements with HTML5 banners. In this video, we will help you create

and develop HTML5 ads that look beautiful and can help you close more sales.

GA8.mp4: Lesson 8: Introduction to setting up & creation of HTML5 banners If you would like to know how Google’s bidding system works you need to go through this video and watch this to the very end. In this video, we will teach you the bidding terms used by Google ads.

GA9.mp4: Lesson 9: Introducing Google Ads bidding terms

If you’d like to beat your competitors you need to know their strategy, in this video, we will crack down on the strategies used by our competitors and outsmart them in our own ad strategy.

GA10.mp4: Lesson 10: Cracking down on your competitor’s strategies.